Sustainability in the fashion industry is something I’m more and more concerned about. Clothing and accessories production (and our furious consumption!) are among the most pollutants industries in the world. So I am positevely impressed by Geox that is taking a total new direction: they will get an eco-certification next year (but this is a spoiler!) and they recently launched their first sustainable man shoe collection.

NEW:DO™ is the first shoe to come from a sustainable innovation programme.

“Simplicity isn’t easy. It’s smart. It takes confidence to strip away the superfluous. And skill to do more with less.  There is nothing here, no material, no component, that shouldn’t be. Every design decision has been carefully considered. Less artifice. Less waste. Less energy. More focus. More style. More elegance.  NEW:DO™ is the shoe designed to work in harmony with your life and the world you love”.

You can find the NEW:DO collection in stores and online here.

Photos by me | BlueisinFashionthisYear.com

Post in collaboration with Geox.

Trovate la nuova linea NEW:DO™  già nei più importanti Geox store e online qui.