As you know I am always in search of new shopping destinations that can offer us an alternative to fast fashion in terms of quality and philosophy. London based label KITRI is a great discovery. Launched a few months ago this brand offers trendy pieces but made with good fabrics and for a great price point. Definitely an online store to watch out. They offer free shipping for Europe.

Founder, Haeni Kim: “We’re a small team of creatives based in London. Started from the frustration of not being able to find well-made, distinctive designs without breaking the bank, we set out to create our dream pieces in the hope that other women will love them too. Despite being overwhelmed with choices from the high-street to online, we felt frustrated by having to sacrifice on quality and fit for a quick fashion fix. So we set out to change that!”

From Kitri’s Journal, their “muses” wearing their fave pieces:

All photos via Kitri

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