Fashion

Fashion

4 October 2016

The most stylish shop assistants (are French)

apc_istacollage

As I am always looking for new stylish inspiration (usable on my everyday life) I remembered one of the most inspiring Instagram habits: A.P.C. Paris posting photos of their shop assistants. They usually stand in front or inside the store where they work at, in different cities of the world. Their looks (if you like the minimal APC looks) are very inspiring and I’m showing you some of the photos today.

I think this habit of “living lookbooks” and shop assistant style is a good idea. We should see more of this.

More and more stylish shop assistants were raising. An exponential growth of them. Photos of their looks were posted on the web and some of them, shop girls with the most cute faces and bodies that suited society’s dictate the best, began to be known by people and became famous. People bought a lot more if shop assistants wore the clothes. They started to open their own profiles on a new app called “ShopAssistantagram”. They asked brands to increase their discount for buying the clothes and got them gifted to create even more looks. “Our followers want more looks, 365 for year are not enough!,” they said. Shop assistants would now change look several times a day. A special break called the”changing look break” was created during their working time. Even clothing to wear were not enough any more. Special “Shop Assistants Capsule Collections” were created. Assistants started to ask for salary increases, percentage on sales, stock options. Now some of them worked in stores only to be admired and to take selfies with customers. Within a few years shop assistants sat front row at fashion shows. The best known shop girl in the country, known as “The Brunette Banana”, created her Personal Store Capsule Collection. The fashion establishment started to feel upset. They criticized shop assistants for being out of place until the well-known magazine “Fashion Rouge” wrote: “They already had a job, they should stick to it, fold clothes and tidy up dressing rooms again. And stop bothering us!”. But they did not.

Beside from me creating a parallel dystopian society here are the photos from A.P.C.‘s (real) Instagram:

 

apc1 apc2 apc3 apc4 apc5 apc6 apc7 apc8 apc9apc10 apc11 apc12 apc13 apc14 apc15 apc16 apc17 apc18

 

 

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7 comments

  1. li noto sempre anche io! adorabili

    giulia

  2. Per me un pezzo per di tutto, grazie :)

    Lucia

  3. belli belli :) le ragazze sempre con i sandali e i calzini, classica cosa che se mi azzardo a fare io paio una tedesca ubriaca!

    chiara

    • magari è più le paura che gli altri lo pensino che sembrarlo davvero 😀
      all’estero, e non solo i tedeschi, ormai li portano sempre.

      Erica Blue

  4. Che bella idea!!! Credo che sarebbe molto utile se anche da noi facessero la stessa cosa. Perchè noi ci immedesimiamo con le persone diciamo “normali”

    Paola

  5. Che bel post! Apprezzo molto l’idea di far indossare i vestiti che vedi in negozio ai commessi e posso dire, per esperienza personale (ho lavorato per un anno come commessa), che funziona veramente. Mi capitava come spesso che i clienti mi chiedessero se potevano trovare in negozio il maglione o la camicia che avevo addosso.

    Claudia

    • infatti, funziona! Grazie Claudia :)

      Erica Blue