Hardcore Femininity, the key idea behind third collection and second New York Fashion Week show, for Area designers Beckett Fogg and Piotrek Panszczyk.

More keywords: bling-bling, hyper-feminine, hypersexual, glittering, gem-encrusted manicures, girl power for men, iridescent, embossing techniques, lamé flaring silhouettes, hyper-saturated fuchsia, disco pastels, confectionary powder-pink fur, stonewashed denim parka, super-woman stature, baroque pattern, metallic pink lamé.

You get the idea. Of a collection, styling and lookbook that’s perfect for the tumblr-age.